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FIRST WATCH HOW TO

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FIRST WATCH HOW TO

Lunchboxmafia: How to Make a Lunch They Can’t Refuse.

The berries add freshness and a pop of color that makes the dish more appealing. For instance, top French toast with sliced strawberries.

Whenever possible, incorporate seasonal produce.

There are also plenty of tutorials on YouTube. The First Watch Cookbook includes a section on egg-cooking basics. Use high-quality ingredients, and let them shine. To elevate an at-home brunch experience, Eleni offers these tips: “I have one at least once a week,” Eleni says. She notes that customers are becoming more adventurous, even willing to try items like the kale tonic. “We have a seasonal menu program that blows the roof off any other brunch spot, in my humble opinion.” “There’s always something new to try,” Eleni says. But the seasonal menu, which changes about every 10 weeks, keeps customers returning to see what’s new. There’s a core menu of pancakes, waffles, omelettes, sandwiches and salads. So the chain will leave dinner to the other guys as it continues perfecting brunch. The early working hours have allowed First Watch to attract employees seeking work-life balance, Eleni says. Three years later, he moved its headquarters to Bradenton, where he wanted to spend his afternoons raising his family and playing golf. Ken Pendery founded the company in Pacific Grove, Calif, in 1983.

We’ve been working to perfect brunch for almost 40 years,” says Eleni Kouvatsos, director of communications for First Watch Restaurant Group.įor First Watch, opening and closing early is strategic. “It feels like there are so many possibilities between 7 and 2:30. The Bradenton-based company has more than 430 restaurants in 28 states, and they’re all open for breakfast and lunch only. If breakfast is the most important meal of the day, then that makes First Watch one of the most important restaurant chains in Florida.